FOR IMMEDIATE RELEASE
April 22, 2015
JAMESTOWN, N.C. – For the second consecutive year, Guilford Technical Community College students swept the competition in the Brand Your Biscuit Challenge. The annual contest gives Greensboro college students an opportunity to work in teams to develop and pitch their most creative breakfast or lunch item to Biscuitville, a locally-grown and scratch-made restaurant chain.
GTCC claimed first, second and third place for its innovative entries. Twenty-three teams from seven Greensboro colleges and universities submitted ideas.
Students Dominique Alston (Culinary Arts), Dedria Cooke (Culinary Arts and Hospitality Management), Lasha Couser (Culinary Arts and Hospitality Management) and Willie Smith (Culinary Arts and Hospitality Management) won first place and $1,000 for their Buffalo Ranch Chicken Sandwich featuring a creamy ranch aioli flavored with a kick of Texas Pete hot sauce and topped with a fried green tomato.
Hospitality Management students Thomas McAlister and Krystal Page won second place and $500 for their Southern Fried Pork Chop Sandwich, pork tenderloin stacked with lettuce, a fried green tomato, fried okra spears and spicy mayonnaise on a Brioche bun.
Culinary Arts and Hospitality Management student Sarah Mayer claimed third place and $250 for her Southern Sticks, chicken and waffles served on a stick with maple Dijon for dipping.
The students pitched their product to Biscuitville executives on April 18 at co//ab, a coworking and entrepreneurial space for college students and budding entrepreneurs in downtown Greensboro. Teams were given five minutes to pitch their idea and explain why their product would be successful in the food market.
Each year, Linda Beitz, an associate professor in Hospitality Management at GTCC, incorporates the Brand Your Biscuit Challenge into her Marketing for Hospitality course. She views the competition as an opportunity for students to apply the marketing and branding skills they’ve learned in class while also fostering teamwork.
Brand Your Biscuit is part of Greensboro Collegiate Biscuitville Week, a week-long spring celebration of Greensboro, North Carolina’s thriving entrepreneurial community and its seven colleges and universities. Biscuitville Week is a collaboration between Biscuitville FRESH SOUTHERN®, Opportunity Greensboro, Greensboro Grasshoppers, synerG Young Professionals and Greensboro’s collegiate community. For more information visit www.biscuitvilleweek.com.
Guilford Technical Community College is the third largest of 58 institutions in the NC Community College System. GTCC serves more than 40,000 students annually from four major campuses and three specialized centers. Learn more at www.gtcc.edu.
— Carla Kucinski/GTCC