MARCH 2, 2016

JAMESTOWN, N.C. — What does your social media footprint say about you? A panel of social media professionals will discuss this and other topics during the Communication and Foreign Language Department’s Speakers’ Series noon-1 p.m. Wednesday, March 30 in the Percy H. Sears Applied Technologies Center auditorium, GTCC Jamestown Campus, 601 E. Main St., Jamestown. The event is free and open to the public. The annual Speakers’ Series features local and regional speakers discussing issues related to the communication and foreign language disciplines.

The social media panel will be comprised of Kevin Lee, department chair of Computer Technologies at GTCC; Renard Spratling, an instructor in Computer Technologies at GTCC; and Claire McCaskill, senior account executive at Targetbase, a strategic communications company. Each will present the following topics. 

Speaker Series 2016“Managing and Monetizing Your Message” (Renard Spratling)

Much like your digital footprint gives the world a picture of your life, you have a “message” that is summarized by every form of communication you exercise. By being intentional about your online activity, you can create revenue streams by sharing your message. Even if you are not interesting in profiting from your message, you will benefit from the knowledge of how others profit from your online activity.

“Social Media, Friend or Foe?” (Kevin Lee)

What you say and do within your various social media sites can have a lasting effect to potential employers. Recent studies show that nearly half of today’s employers use social media to advertise and recruit employers, in addition to performing background checks on potential candidates. What does your social media footprint say about you?  Do you know the difference between what is acceptable on professional social media sites, such as LinkedIn versus Facebook? Even if you are not seeking a job through social media, it is important to know that potential employers may be using these tools to learn more about you.

“Consumer Marketing & Social Media” (Claire McCaskill)

The adoption of social media from a corporate perspective is having major impacts on consumer business and how information is communicated and shared among target publics. Claire will provide unique insights from a professional working on the inside of message creation and audience cultivation. GTCC students as consumers are experiencing this trend and will be able to better understand the process behind it and perhaps how it can be beneficial to them.



Kevin Lee has been with GTCC since 2001 as a full-time faculty member and has served as the Department Chair for Computer Technologies since 2008. His areas of expertise include computer programming, web development, database technology and information systems. Prior to transitioning to academia, he worked as a database administrator, database developer and software developer for companies such as Moen, Oracle and Lifestyle Furnishings International. He has received an associate degree, bachelor’s degree and master’s degree in information systems. He is currently pursuing a doctorate in Higher Education Leadership.

Claire McCaskill is senior account executive at Targetbase, a strategic communications company. She brings more than 17 years of varied experiences to her marketing tool set. She has performed competitive market assessments and project management as well as worked in client service for pharmaceutical and consumer packaged goods clients. Within the past year she has launched a microsite delivering educational content with social integration as well as executed a loyalty reward program. Claire infuses a strategic marketing approach to her clients’ business. She joined Targetbase in 2011 and completed her MBA in 2013.

Renard D. Spratling is a faculty member in GTCC’s Computer Technologies Department responsible for coordinating the web development and internet marketing degree program. During the last five years, he has been instrumental in revamping the program to ensure students are prepared to meet current industry demand for internet marketing, social media and SEO professionals as well web designers and developers. He has more than 15 years of experience in the web industry, including self-employment as a web designer, supporting Wachovia/Wells Fargo’s corporate intranet website and internal web applications, and volunteering his services for his church and other community agencies. He received a bachelor’s in computer science from North Carolina A&T State University and a master’s in information technology with a marketing concentration.


What: GTCC’s Communication and Foreign Language Department’s Speakers’ Series presents a panel discussion by social media professionals Renard Spratling, Kevin Lee and Claire McCaskill.

When: Noon-1 p.m. Wednesday, March 30

Where: Percy H. Sears Applied Technologies Center auditorium, GTCC Jamestown Campus, 601 E. Main St., Jamestown.

Admission: Free and open to the public

Guilford Technical Community College is the fourth largest of 58 institutions in the NC Community College System. GTCC serves more than 40,000 students annually from five campuses and a Small Business Center. Learn more at


— Carla Kucinski/GTCC